Deirdre Bosa partners with Yahoo Finance on new AI live show
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Former CNBC anchor Deirdre Bosa is partnering with Yahoo Finance to launch a new, hourlong daily live video show focused on AI, she told Axios.
Why it matters: The deal offers a new model for independent journalists that allows them to build their own brands without giving up the distribution, infrastructure and sales support that come with a larger outlet.
- "I could do this from my basement and slowly build an audience," Bosa told Axios. And with Yahoo, Bosa noted she gets access to more than 100 million readers and retail investors that Yahoo Finance says visit the site each month.
How it works: Yahoo Finance will provide a dedicated staff for the show and will build a San Francisco-based studio to support it, said Sean Mills, vice president of content.
- The program, which has yet to be named, will launch this fall.
- It will feature Bosa conducting interviews with researchers, policymakers, investors and founders shaping the AI industry.
- It will also cover ways AI is transforming markets, jobs and the economy — a lens critical to Yahoo Finance users.
- Jasmine Wu, who previously worked with Bosa, is joining the show as a producer.
Zoom in: Yahoo Finance will sell ads for the show. While terms of the deal were not disclosed, Bosa confirmed there will be a revenue share agreement.
- Mills said the personality-driven format is particularly attractive to advertisers who are looking for more ways to integrate with creators and video.
The big picture: The new show is part of a broader revamp of Yahoo Finance's video roster as it looks to invest more in creator content. The outlet plans to debut a broader slate of live programming later this month.
- Mills said the company is looking for personalities to design shows around in an effort to build more voice-driven programming.
- Yahoo Finance's job is to build the "scaffolding" around that talent, he noted.
- "Yahoo has the reach, resources and probably most importantly, the appetite and intention to build new" products, Bosa said.
Zoom out: More tech and business news outlets are investing in live video as a way to reach retail investors and decision-makers.
- Live digital shows offer journalists the ability to engage directly with audiences in real time and incorporate that feedback into their program, driving stronger community, Bosa noted.
