Axios C-Suite: Why Kareem Rahma is an influencer you should know
Add Axios as your preferred source to
see more of our stories on Google.
No one in media owns the immigrant story the way Kareem Rahma does right now.
- He created "Subway Takes," a viral social-media interview series filmed on the New York City subway, and "Keep the Meter Running," which sees him asking cab drivers where they want to go.
- The latter debuted as a rebooted web series at YouTube's Brandcast upfront this week after CNN sat on it for seven months.
Why you should care: He's the trust layer for how urban, multicultural, under-45 people think about work and the American dream. That's a massive chunk of your workforce, and he reaches them in ways brand campaigns can't.
- Take it from someone who might know. New York Mayor Zohran Mamdani told the Wall Street Journal: "Kareem's world, it's the world that actually reaches my friends."
By the numbers: YouTube used Brandcast to highlight that viewers of organic creator content like Rahma's that mentions a brand are 13x more likely to search for it and 5x more likely to buy. Brands like Meta, H&M and J.Crew have all already partnered with him.
The bottom line: The trust and eyeballs you've been trying to buy with ad spend, Rahma spent three years earning.
📈 If you're a CEO or on a CEO's team: Ask to join Jim's new weekly Axios C-Suite newsletter.
