Jill Hazelbaker promoted to Uber president, chief corporate affairs officer

• Uber is trying to deepen its relationship with consumers by broadening the breadth of services its provides, including travel services like hotel bookings.

Between the lines: In her nearly 11-year stint at Uber, Hazelbaker has led numerous initiatives, from boosting driver earnings to improving safety and insurance reform.

• As head of marketing, she was responsible for Uber Eats' Emmy award-wining ad campaign. As policy chief, she advocated for a more candid policy strategy for autonomous vehicles.
• "Her ability to translate priorities into action and results is unmatched," Khosrowshahi said in a note to employees, adding that "she is someone I trust implicitly."

What they're saying: "Over the past 10+ years, I've had a front row seat to many phases of this company—from the early days when everything felt like a fire drill, to today, where we remain intense and fast-moving, but grounded in 'Do the right thing. Period.' " said Hazelbaker.

In her expanded role, she'll take on responsibilities held by Uber's chief people officer, Nikki Krishnamurthy, who is leaving the company.

• Hazelbaker is now in charge of human resources, talent, real estate, safety, marketing, communications and public policy.