Black Friday 2025 hours: When stores open and top freebies
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Target is one of the stores giving a free gift to early Black Friday shoppers. Photo: Michael Nagle/Bloomberg via Getty Images
Black Friday kicks off this morning, and retailers are banking that millions will still show up in person — even as AI-powered tools fuel a surge in online shopping.
Why it matters: Big chains are leaning hard on early-bird doorbusters, limited-edition merch and giveaways to pull shoppers back into stores after weeks of online deals.
- Friday is the first day for Walmart shoppers to grab in-store Black Friday doorbusters for its second sale. The deals started online earlier in the week and are available through Sunday.
- Many sales will continue past Friday but some retailers will quickly switch to Cyber Monday promotions like in past years.
Black Friday hours
Store hours can vary widely. Here's when major retailers are open Friday, with links to check your local store's hours.
- Academy Sports + Outdoors: 5am to 11pm
- Apple: Varies
- Athleta: Varies.
- Banana Republic: Varies.
- Barnes & Noble: Stores open at 8am.
- Bass Pro Shops/Cabela: 5am to 9pm
- Bath & Body Works: Hours vary but many open by 6am.
- Belk: 6am to 10pm
- Best Buy: 6am to 10pm
- BJ's Wholesale Club: Open 7am
- Burlington: 7am to midnight
- Costco: 9am for executive members; 10am for all members.
- Dick's Sporting Goods: 6am to 10pm
- Five Below: Stores open at 7am.
- GameStop: Varies, but many stores open 6am to 10pm.
- Hobby Lobby: 8am to 9pm
- Home Depot: Regular hours, open 6am
- HomeGoods: 7am to 10pm
- JCPenney: Open at 5am
- Kohl's: Open 5am
- Lowe's: Open 6am
- Macy's: Most stores open 6am to 10pm
- Marshalls: 7am to 10pm
- Michaels: 7am to 10pm
- Nordstrom and Nordstrom Rack: Varies
- Office Depot and OfficeMax: Varies, most open at 8am.
- Ross: 7am to 11:30pm
- Sam's Club: Varies by membership; 8am for Plus members and 9am for all members.
- Sephora: Varies.
- Staples: Stores open at 9am.
- Target: Stores open 6am.
- TJ Maxx: 7am to 10pm
- Ulta Beauty: 6am to 10pm
- Victoria's Secret: Varies with stores opening as early as 6am.
- Walmart: 6am to 11pm
Black Friday freebie giveaways
Zoom in: Here's how major retailers are rewarding early shoppers this year.
- Exclusions and age requirements apply.
Bass Pro Shops Black Friday gift card giveaway
The first 250 shoppers at every Bass Pro Shops and Cabela's location receive a mystery promo card worth $10 to $500. The cards will be active Dec. 5-27.
JCPenney Black Friday 2025 snow globe
JCPenney is hosting four Black Friday in-store promotions throughout the day:
- At 5am, there will be a snow globe giveaway plus mystery coupons, including one $500 off $500 coupon per store.
- There will be a chance to win a Cuisinart coffee maker at 9am, lab-grown diamond studs at 1pm and a Sutra Aero Styler at 5pm.
Kohl's Black Friday free Kohl's Cash
Kohl's is giving the first 200 customers in stores nationwide get $5 to $100 in special Kohl's Cash. Ten shoppers nationwide will win a $10,000 prize.
- The retailer also is running the Kohl's Holiday Quest sweepstakes through Christmas, with daily prizes and a $100,000 grand prize.
Lowe's Black Friday free bucket
The first 50 MyLowe's Rewards members at each Lowe's store Friday get a free Lowe's bucket packed with products. One shopper at each store will win a free appliance valued up to $2,000.
Target Black Friday free swag bag
Target is giving the first 100 shoppers in line per store a limited-edition iridescent holiday tote filled with giveaways.
- 10 shoppers per store will also get bonus surprises valued $99 to $350.
- Target said it has the "JoyPop Game" Friday, a booth in stores across the country giving away instant prizes such as Yeti-inspired gift tags and wrapping paper.
