Time partners with Galactic to launch prediction market platform
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Illustration: Sarah Grillo/Axios
Time is partnering with Galactic to launch a prediction market platform, executives from both companies told Axios. It will leverage Galactic's Predictor.io platform to bring its real-time journalism to predictors around the globe.
The big picture: More media companies are inking prediction market deals as a way to expand their audiences and earn licensing revenue.
- Sports Illustrated launched a prediction market partnership with Galactic in March.
- Yahoo Finance debuted a new integration with Polymarket, a major prediction market company, last week.
How it works: Galactic will leverage Time's journalism to provide its users with real-time content that helps them understand, interpret, and predict what happens next in the prediction market.
- Galactic, in turn, will provide Time's newsroom with a dashboard that includes real-time insights to understand what readers are most interested in and engaging with on the prediction market.
Between the lines: For Galactic, partnering with premium news companies like Time, afford it the opportunity to present predictors with information that is not only helpful, but is safe, reliable and vetted, per Galactic senior advisor Howard Mittman.
- "We think that partnership with brands like Time allows us to find the signal in the noise, and that's a big part of why we think this is such a an interesting value proposition — both for Time — their users and for the predictors that come to our platform. We see ourselves as somewhat of a beacon inside of a splintered ecosystem."
- For Time, which is getting paid for its content via a licensing fee, the deal serves as a next step for the brand to engage with younger audiences, per Time chief operating officer Mark Howard.
Zoom out: Time has been an early adopter of many new technologies over the past few years as it looks to expand its audience globally.
- Last week, the company launched an AI agent with Scale AI that lets people ask questions and generate text summaries and audio briefs drawn entirely from its 102-year-old archive.
What to watch: Time's prediction market platform is scheduled to launch in early 2026.
