Axios AI+

November 18, 2025
I had a fun conversation with EqualAI's Miriam Vogel talking all manner of things for her "In AI We Trust?" podcast. It's here if you want to give it a listen. Today's AI+ is 911 words, a 3.5-minute read.
1 big thing: AI love, actually
From making up to breaking up, there's probably a robot involved.
Why it matters: We're outsourcing our hearts to AI and feeding our most intimate data to a handful of tech giants.
Driving the news: Tinder is testing a new AI-powered feature called Chemistry that uses "deep learning" to analyze a user's photos in their camera roll, in order to understand their vibe and make better matches, the company said recently.
- Instead of the decades-old method of answering a long list of static queries to make better matches, Tinder says the new feature "gets to know users through interactive questions."
Zoom out: Once couples have made a match and decided to put a ring on it, 36% of people say they're actively using AI in their wedding planning, according to The Knot's 2026 Future of Marriage report, up from 20% in the 2025 report.
- ChatGPT has also become Gen Z's new "divorce coach," says divorce attorney Jackie Combs, whose clients include Emily Ratajkowski, Chris Appleton and Ines de Ramon.
- Combs says couples are using AI to draft separation agreements, decode legal jargon and help manage their post-divorce grief.
By the numbers: Relationships are big business.
- The global online dating market has been estimated around $10 billion. The "wedding industry" is a $100 billion-a-year business just in the U.S.
Between the lines: Some users are skipping the other human in the relationship altogether.
- The AI girlfriend and boyfriend businesses are booming, with some creating their own bot companions in their teens or earlier.
- And why not? Bots are learning to be friendly, empathetic, self-reflective and even funny.
Reality check: AI optimists say that chatbots have the potential to improve our human relationships, but many signs raise caution.
- Some ex-spouses say ChatGPT was the cause of their divorce, citing one partner's dependence on the bot as driving a wedge between them.
- And be careful if you have a human relationship and keep an AI on the side. 40% of singles say this is cheating, per this year's Singles in America study by the Kinsey Institute and Match.
- One Reddit poster claims his wife-to-be left him at the altar when she realized he'd used ChatGPT to write his vows.
The other side: Using AI for organization, practical tasks and sharing responsibilities can help relationships.
- The Knot has an AI tool that they've found can reduce wedding planning by 20 hours, the site's deputy editor, Esther Lee, tells Axios.
Yes, but: While AI can assist with tasks like venue selection and budgeting, it's crucial to personalize vows and toasts to maintain authenticity, Lee says.
- Use your chatbot of choice for a template, Lee adds, but don't take it word for word. "Because guess what? Someone else could be reciting those same vows at another wedding, right down the road."
What we're watching: AI firms say chats are private and anonymized, but confusing settings have exposed personal conversations. Privacy experts warn monetization pressure could make that worse.
- Because of the huge sums of cash required to create and run AI models, tech companies will inevitably try to pay for them by selling our personal information, Signal president and privacy expert Meredith Whittaker told Axios last year.
The bottom line: Optimizing our relationships means sharing the most intimate details of our lives with companies that need to eventually make money somehow.
2. OpenAI inks $100 million deal with Intuit
OpenAI and Intuit announced a deal today to allow customers to use latter's finance apps directly in ChatGPT.
Why it matters: The move is part of OpenAI's effort — detailed at a developer conference last month — to allow a wide range of software to run within ChatGPT.
Driving the news: Under a multifaceted deal, Intuit will expand the use of OpenAI's frontier models in its products, including agents that can help file taxes, manage payroll and complete other tasks within Intuit's suite of business tools.
- Intuit is "actively exploring" how to bring its apps — including TurboTax and QuickBooks — into ChatGPT.
- The company has also agreed to purchase $100 million worth of AI services from OpenAI in the multiyear deal.
The big picture: Intuit is the latest big-name software maker to announce support for OpenAI's app initiative that turns ChatGPT into an operating system of sorts.
- At launch, OpenAI announced a series of partners including Figma, Canva, Spotify and Coursera.
- Adobe said last month that it will allow some of its apps to run in chatbots, starting with support for Adobe Express in ChatGPT.
- Eventually, OpenAI says ChatGPT will be open to all apps that meet its guidelines. The company said it will begin reviewing and listing those apps "later this year."
Bottom line: OpenAI wants to be more than just the top chatbot. It also wants to be the place where people go to access their favorite apps.
3. Training data
- Elon Musk's xAI released Grok 4.1, which it says is far less likely to hallucinate.
- Google debuted a new version of its weather forecasting model it says is faster and more accurate. (The Verge)
- Jeff Bezos' new AI startup will focus on AI for engineering and manufacturing computers, cars and spacecraft. (New York Times)
4. + This
Mascots playing their sport is always fun, but this was extra fun.
Thanks to Megan Morrone for editing this newsletter and Matt Piper for copy editing.
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