Here's when early Black Friday 2025 sales begin
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Black Friday is arriving early again, with major retailers rolling out doorbusters and perks weeks before Thanksgiving to lure shoppers.
Why it matters: Retailers are trying to spark early demand and spread out spending, rather than banking solely on the Thanksgiving weekend surge.
The big picture: The traditional holiday shopping season has stretched in recent years as stores look to capture consumers who want to shop — and save — sooner.
- The National Retail Federation expects this to be the first ever trillion-dollar holiday season.
Here's a rundown of early Black Friday sales:
Best Buy Black Friday deals
Best Buy started its holiday season on Halloween; weekly doorbusters continue every Friday through December.
- Its early Black Friday sale continues through Nov. 19. The official Black Friday sale starts Thursday, Nov. 20, the retailer said.
- Best Buy's extended holiday hours and Holiday Price Match Guarantee are now in effect. Most products purchased at Best Buy between Oct. 31 and Dec. 31 can be price matched through Jan. 15 with prices at qualified competitors.
Home Depot Black Friday deals 2025
Home Depot is having a month of Black Friday savings in stores and online, with deals that continue through Dec. 3, per its website.
JCPenney Black Friday sale
JCPenney kicks off its seasonal savings with a three-day Black Friday Early Access sale, running through Nov. 9 in stores and online.
- The official Black Friday sale runs Nov. 21-30, including the chain's snow globe giveaway.
Kohl's Black Friday sale 2025
Kohl's Black Friday Early Access sale starts Friday through Nov. 9, with up to 50% off gifts, holiday décor and apparel.
- The retailer also launched a new Holiday Quest sweepstakes with more than $1 million in prizes.
- Black Friday Week runs Nov. 23–29, and the first 200 shoppers in stores on Nov. 28 will get up to $100 in Kohl's Cash — with 10 winners nationwide winning $10,000.
Sam's Club Black Friday plans
Sam's Club has a three-day sale Friday through Nov. 9, online only.
- There's then a 10-day countdown to Black Friday sale, Nov. 16-26, before the Black Friday sale that runs Nov. 27 through Dec. 1.
Target Black Friday sale 2025
Target's early Black Friday sale began Thursday and continues through Saturday, with discounts of 40% or more off toys, tech, apparel and décor, the retailer said.
- Target has a "Deal of the Day" promotion through Dec. 24, and its Holiday Price Match Guarantee also goes through Christmas Eve.
Of note: The holiday price match is different from past years, as it only matches Target prices, not competitors. Target dropped competitor price matching in July.
Walmart Black Friday events
Walmart is holding two Black Friday sales like last year.
- Deals start online at 7pm ET Nov. 13 for Walmart+ members, continuing Nov. 14-16 online and in-stores for all shoppers.
- The second event starts Nov. 24 at 7pm ET for Walmart+ members. It then expands to online-only from Nov. 25-27 and both online and in stores Nov. 28-30.
