Arielle Patrick joins Upland Workshop as managing partner
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Arielle Patrick has departed Ariel Investments and will join strategic advisory firm Upland Workshop as managing partner, Axios is first to report.
Why it matters: Patrick will manage the firm's growing New York office and will help expand its financial communications offerings.
Details: Patrick will begin the role on Jan. 5 and will report to Upland Workshop founder Adam Mendelsohn.
- She joins the firm from Ariel Investments, where she served as chief communications officer since 2020.
- Patrick also previously supported the transaction comms and corporate crises and issues practices at Edelman and Weber Shandwick.
Catch up quick: Upland Workshop, founded by Mendelsohn in 2020, supports clients like LeBron James, RedBird Capital, Dragoneer Investment Group, Stephen Ross and Maria Sharapova.
What they're saying: "Where Upland, I think, is very different [from other comms firms], is it's not just about comms as central to risk management from a defensive standpoint. It's actually viewed as a proactive growth engine and business strategy," says Patrick.
- "It's about viewing communications as a driver for capital creation and preservation, not just as a protective model."
Between the lines: Upland is also known for incubating strategic partnerships, content strategies and business opportunities that go beyond traditional comms guidance.
- Upland helped James create and launch production company The SpringHill Company, and helped TPG create new media startup, Puck.
What to watch: Expect Patrick to tap into that entrepreneurial mindset — particularly when it comes to deal communications, where Patrick says there's "untapped potential."
- "Transformation begins far before and continues long after event-driven M&A. By bringing together executive strategy, comprehensive advisory support, and access to strategic partners and capital, we can unlock true growth and value for management teams and investors," says Patrick.
- "We share a view that there's an opportunity to bring the kind of work that Upland does to finance clients and M&A in a way that hopefully is unique and differentiated from other communications shops," added Mendelsohn.
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