Oct 24, 2025 - Business
10 haunted houses ruling Instagram
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Illustration: Brendan Lynch/Axios
The most popular haunted house and spooky theme park accounts on Instagram are in Los Angeles, San Jose, California, and Atlanta, according to data from Sprout Social.
The big picture: These seasonal attractions are a staple across the country.
Here's a closer look at the social media metrics of America's top 10 haunted houses.
1. Halloween Horror Nights at Universal Studios Hollywood
- Followers: 529K
- Most engaged-with post since Jan. 2024: This announcement of the theme park's collaboration with the "Fallout" franchise generated a 19.28% engagement rate.
- Followers: 114K
- Most engaged-with post since Jan. 2024: The devil is in the details at this popular Bay Area haunted house.
3. The 17th Door Haunt Experience
- Followers: 51K
- Most engaged-with post since Jan. 2024: This giveaway that included two VIP tickets.
- Followers: 30.1K
- Most engaged-with post since Jan. 2024: A reel giving followers a sneak peek of its "Wake The Dead" exhibit garnered a 32% engagement rate.
- Followers: 27.1K
- Most engaged-with post since Jan. 2024: This scream-filled video was a fan favorite.
- Followers: 23.5K
- Most engaged-with post since Jan. 2024: Followers showed love to this "day in the life" reel, which earned a 40.56% engagement rate.
- Followers: 16.2K
- Most engaged-with post since Jan. 2024: This post announcing that the opening was 13 days away caught followers' attention.
- Followers: 14.9K
- Most engaged-with post since Jan. 2024: This "one week away" post earned a 13.2% engagement rate.
- Followers: 12.7K
- Most engaged-with post since Jan. 2024: This post announcing that the haunted house would open on Friday the 13th garnered an engagement rate of nearly 10%.
- Followers: 11.2K
- Most engaged-with post since Jan. 2024: Followers hyped up this trippy reel.
