Oct 9, 2025 - Business

Paramount hires Roku's Jay Askinasi as chief revenue officer

Sara Fischer

Jay Askinasi, wearing a light grey suit, white shirt, no tie, and glasses, speaks onstage at the The Relevance Conference, hosted by Xandr, in September 2019. — Jay Askinasi speaks onstage at the The Relevance Conference, hosted by Xandr, in September 2019. Photo: Rich Polk/Getty Images for Xandr

Paramount on Thursday announced that advertising and streaming media veteran Jay Askinasi will join the company as chief revenue officer, effective Nov. 3.

Why it matters: The hiring of Askinasi — who has experience leading sales and partnerships across media, tech, telecom and advertising companies — suggests Paramount is serious about investing in a streaming and data-driven advertising business.

Zoom in: In the newly created CRO role, Askinasi will lead the company's advertising sales team. He'll work closely with Paramount's product and data teams as the company looks to build a unified advertising platform that services all of its streaming, linear and digital assets.

He will report to Paramount president Jeff Shell and Paramount CEO David Ellison. He will sit on Ellison's executive team.
John Halley will remain with Paramount as head of advertising sales.

Catch up quick: Askinasi is currently the head of global media revenue and growth at Roku, where he oversees advertising sales and revenue operations.

Previously, he was CEO of Publicis Media Exchange U.S., where he oversaw the media investment strategies for many of the world's largest brands.

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Paramount hires Roku's Jay Askinasi as chief revenue officer

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