Google unifies its AI for business efforts with Gemini Enterprise
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Illustration: Aïda Amer/Axios
Google announced Thursday that it's combining its business AI tools into Gemini Enterprise, a subscription for building and using AI agents.
Why it matters: Google sees the breadth of its options — from core models to premade agents to industry-specific templates — as a key way it can stand out from its rivals.
Between the lines: Gemini Enterprise offers access to the latest Gemini models and no-code and low-code tools that companies can use to build their own agents.
- The subscription also includes pre-built agents for specific roles and tasks such as research, writing code, data science, and customer engagement, along with an "agent finder" to sort through thousands of other agents available from Google partners.
- Gemini Enterprise is designed to work not only inside its own Workspace productivity suite, but also within tools built by rivals, including Microsoft 365 and apps from Salesforce and SAP.
By the numbers: Gemini Enterprise is $30 per person per month.
- Google is also offering a cheaper $21 per month plan — Gemini Business — aimed at smaller businesses as well as departments within larger firms.
- That version lacks some security and management capabilities and offers less cloud storage.
Zoom in: Among the new customers Google has landed with the approach is retail giant Gap, which is aiming to use AI to shorten the time it takes to spot trends and respond with new products.
- Gap's chief technology officer Sven Gerjets told Axios that Google's approach was more comprehensive and better integrated than what was available from its rivals.
- "It allowed us to move faster and at a better price point, because we weren't having to go buy five or six tools to make it happen," he said.
- Google is also touting a host of new customers including Virgin Voyages, which says including an "Email Ellie" agent in its latest personalized marketing push boosted sales by 28% while taking 40% less time than prior efforts.
