Sep 9, 2025 - Politics & Policy

Danielle Alvarez, leading Trump consultant, named partner by Mercury Public Affairs

Marc Caputo

Illustration of a Trump-like figure holding a coaching chalkboard covered in Trump T's and strategies — Illustration: Sarah Grillo/Axios

President Trump's former campaign spokeswoman, Danielle Alvarez, has been promoted to partner at Mercury Public Affairs, Axios has learned.

Why it matters: Alvarez is a leading consultant to Trump's political operation and some of the biggest campaigns in the country, including Michael Whatley's North Carolina Senate bid and Rep. Byron Donalds' race for Florida governor.

Alvarez returned earlier this year to Mercury, a top bipartisan public strategy firm, as a managing director.

Alvarez said Mercury is "uniquely positioned to deliver results for clients across politics, business, and in all areas of advocacy."

From her official bio: Before her 2024 role as senior adviser to Trump's campaign, she was communications director for the RNC during the 2022 midterms. She was communications director for the Southern Gulf region on Trump's 2020 re-election campaign, leading communications strategy across the battleground states of Florida, North Carolina and Georgia.
Working for Mercury in Florida, Alvarez developed strategies for clients, including multinational corporations, in healthcare, real estate, political campaigns, and start-ups. She also served in Florida Gov. Rick Scott's administration.

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Danielle Alvarez, leading Trump consultant, named partner by Mercury Public Affairs

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