McDonald's Extra Value Meals are back on the menu

The big picture: The fast-food giant has been doubling down on affordability and nostalgia lately.

• The company said the new value meals will deliver about a 15% savings, compared with buying the entrée plus fries and a drink separately.
• "It's going to be all your McDonald's favorites, and it's going to be predictable," CEO Christopher Kempczinski said on an interview with CNBC last week.

What they're saying: Pascal Yammine, CEO of pricing platform Zilliant, tells Axios the value meals' return "demonstrates how pricing is a tool that drives loyalty" and that McDonald's is responding to the realities of today's economy.

• "When customers understand the connection between price and value, they are far more likely to return," Yammine said.

McDonald's Extra Value Meals return

Zoom in: Here are the eight Extra Value Meals debuting Monday, Sept. 8:

• Sausage McMuffin with Egg
• Sausage Egg & Cheese McGriddles
• Egg McMuffin
• Bacon, Egg and Cheese Biscuit
• Big Mac
• 10-piece Chicken McNuggets
• Any variety Quarter Pounder burger (Original, Bacon, or Deluxe)

• Any variety McCrispy Sandwich (Original, Deluxe, or Spicy Deluxe)

What's next: McDonald's teased more budget combos are coming later this fall — a $5 Sausage, Egg & Cheese McGriddle and $8 McNuggets meal in November.

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