Google debuts Pixel 10 lineup with new AI features

Driving the news: The Pixel 10 family includes a standard model, two sizes of the Pro model as well as the Pixel 10 Pro Fold, a modest update to last year's foldable.

• All of the devices include Google's newest Tensor processor, the latest on-device Gemini nano AI model and Qi2 wireless charging.

By the numbers: The Pixel 10 starts at $799 and includes a 6.3-inch display and a three-lens rear camera, including a 5x optical zoom, a first for the base model.

• The Pixel 10 Pro starts at $999 and adds a higher-resolution 6.3-inch display, more memory and up to a 100x zoom using a combination of 5x optical zoom, cropping and computational photography.
• There's also a similarly equipped Pixel 10 Pro XL model that starts at $1,199 and includes a larger 6.8-inch display.
• At the highest end, the Pixel 10 Pro Fold adds wireless charging and durability improvements over last year's model, but lacks the extreme thinness Samsung achieved with its Galaxy Z Fold7. Prices starts at $1799, the same starting price as last year.
• Google also unveiled new earbuds and Pixel Watch 4, which starts at $399 and features a domed display that crams more pixels into the screen with thinner bezels than its predecessor.

The big picture: Google, Apple and Samsung are all leaning heavily on new AI features to convince people they need to upgrade the device already in their pockets.

• Google also introduced two AI-powered "coaches" and a new feature called Magic Cue. That tool uses the Tensor chip and on-device large language model to suggest actions in Gmail, Calendar and Messages.

• The coach — included as part of the new devices' camera app — offers tips on different angles and approaches that can make for a more compelling picture.
• Meanwhile Google also debuted an AI-powered health coach that will launch in October as part of its Fitbit premium service. Google is touting it as a combination of a fitness trainer, sleep coach and health advisor.

Between the lines: The Pixel 10 line are the first smartphones to add industry-standard content credentials to each photo taken with the camera that show how a picture was captured and any changes made using AI or human editing.

• Google joined the C2PA coalition that develops the standard last year.
• While it's the first smartphone maker to include these credentials in the camera app, Leica added C2PA support to one of its cameras back in 2023.