The New York Post to launch The California Post newspaper in LA
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Newspaper covers courtesy of News Corp.
New York Post Media Group, a subsidiary of Rupert Murdoch's News Corp., will launch a new daily Los Angeles-based newspaper called The California Post in early 2026, the New York Post's editor-in-chief Keith Poole told Axios.
Why it matters: It's a ripe market, and one in which NYPMG — home to the New York Post, Page Six and Decider — already has a leg up.
- Los Angeles is home to the second-largest concentration of Post readers, per News Corp.
- The vast majority (90%) of the Post's digital readership lives outside of New York.
Zoom in: The California Post will look and feel similar to its New York counterpart — delivering journalism, entertainment and celebrity gossip, sports news, local news, and opinion — with an edgy voice.
- The outlet will also feature national coverage from the New York Post that's relevant to a West Coast audience.
- The content will live across a new set of digital channels dedicated to the California Post, as well as a daily print newspaper edition that will feature the same irreverent cover style that the New York Post is known for.
- The newspaper will be printed in the same printing press that currently prints copies of the New York Post for audiences in California.
Between the lines: News Corp. veteran Nick Papps has been named editor-in-chief of the California Post, reporting to Poole.
- Papps has worked for multiple News Corp. publications over the past two decades, including in California. He served as News Corp. Australia's West Coast correspondent based in Los Angeles for nearly three years.
- In addition to Papps, NYPMG will hire a dedicated staff of editors, reporters and photographers based in California.
- The New York Post will also expand its commercial team to field sponsors and advertising partners from the West Coast.
Zoom out: The launch comes amid a fallout of viable news options in Los Angeles.
- The Los Angeles Times, once one of the most powerful regional newspapers in the country, cut 115 staffers last January, months after laying off 74 newsroom staffers amid advertising declines in 2023.
- LAist cut 24 employees through buyouts and layoffs last year amid financial challenges. It laid off 21 staffers the year prior.
- LA Weekly, an alternative weekly magazine, saw most of its senior staffers exit following a buyout announcement in March 2024.
The big picture: Despite a trying time for newspapers, the New York Post has managed to remain profitable for the past three years, per Poole, largely due to its national appeal and its approach to covering policy issues and politics.
- Despite New York's progressive politics, the Post is one of the biggest outlets serving the city, Poole explained. He said that reception is a testament to how the paper covers issues facing its community from "a common base, commonsense-based approach."
- He hopes to bring that same approach to California while going more in-depth on certain issues, such as homelessness, and to translate the Post's reputation for scoopy business coverage to industries on the West Coast, such as artificial intelligence, technology and entertainment.
The bottom line: "Los Angeles and California surely need a daily dose of The Post as an antidote to the jaundiced, jaded journalism that has sadly proliferated," News Corp. chief executive Robert Thomson said in a statement.
- "We are at a pivotal moment for the city and the state, and there is no doubt that The Post will play a crucial role in engaging and enlightening readers, who are starved of serious reporting and puckish wit."
