Trump Org launches mobile service for $47.45 a month
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Trump Mobile was announced on Monday morning. Photo: April Rubin/Axios
The Trump Organization announced Trump Mobile as its next venture on Monday, on the 10th anniversary of President Trump announcing his first bid for the White House.
Why it matters: The announcement marks yet another expansion for the organization — run by the president's sons, Eric Trump and Donald Trump Jr. — which made millions in real estate and luxury golf courses, but has pivoted to other avenues, including crypto and digital media.
- "One of the places where we felt there was lackluster performance was in the mobile industry," Donald Trump Jr. said from Trump Tower in New York City on Monday.
State of play: Phones will be both built and remanufactured in the U.S., and the phone plan — which will cost $47.45 a month, a nod to Trump serving as the 45th and 47th U.S. president — will include unlimited data, texting and calls with over 100 countries.
- Trump Mobile will maintain a flat carrier fee and include a telemedicine partnership at no additional cost, with prescribing doctors available around the clock. It will also offer roadside assistance via Drive America.
- Customers can elect to use Trump Mobile SIM cards in their existing phones, though a new smartphone called the T1 is set for release in September and will cost $499.
- An image from the Trump Mobile website shows a gold-plated phone engraved with an American flag on the back. The website says the phones are made in the U.S.
The call center will be based in St. Louis, Missouri, Eric Trump said.
- "It's about time we disrupt this space," he said.
The intrigue: Trump Mobile "products and services are not designed, developed, manufactured, distributed or sold by The Trump Organization," the website said.
Our thought bubble, from Axios' Ben Berkowitz: Trump Mobile is entering a crowded space that just so happens to be regulated by the president's appointees.
- The T1 brand on its phone is owned by the Trump Organization, effectively putting the Trump family in a manner of competition with the likes of Apple and Samsung, both of which the president has threatened to tariff heavily.
Zoom out: During his 2024 campaign, the now-president promoted the sales of Trump-branded Bibles, sneakers and cologne.
- That merchandise used his name, likeness and image through a paid license but was not distributed or sold by Trump or the Trump Organization.
Go deeper: Trump might be the most accessible president ever — for spies or scammers
