Conservative credit card company touts fully AI-generated TV ad
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Coign, a self-described credit card "built for conservatives," claims to have launched the first fully AI-generated national television commercial, at least in the financial services industry.
Why it matters: Hyper-realistic AI videos flooded the internet after the release of Google's Veo 3 tool last month. Now, signs are emerging of a potentially massive disruption to the $250 billion TV advertising industry.
Driving the news: The 30-second ad features a series of AI-generated people describing how they'll "spend right today," a nod to Coign's ideological branding.
- The spot, which was generated using Veo 3, will air for two weeks on Fox News, as well as on X, Facebook and Truth Social.
Coign said the ad took just half a day to produce — with a budget less than 1% of a traditional shoot, which would typically involve multiple takes, paid actors, editing, and more.
- "AI is leveling the playing field between Coign and the big credit card players in customer service, products, fraud detection, and now marketing campaigns," said Coign CEO Rob Collins.
- "We can serve our audience content they love that is just as good as what the big players produce, all for a fraction of the cost."
Between the lines: Coign's ad is a fairly standard product promotion, similar in style to other bank and credit card commercials that regularly air on television.
- But the ease and low cost of producing the lifelike commercial could portend a tectonic shift for the advertising industry, let alone Hollywood or political campaigns.
The big picture: Coign announced earlier this year that it had signed a $250 million debt and equity financing partnership with asset management company Oaktree Capital Management.
- The partnership marked a major deal scored by a member in the "patriot economy" — an ecosystem of products geared toward conservatives who are distrustful of mainstream corporations or want to support businesses that align with their values.
