ATM CEO Robert Wheeler. Photo: Lisa Berg, At The Moment Media
A new media company called At the Moment Media (ATM) is launching today to give executives across the media, entertainment, advertising, publishing and technology industries the ability to pay for cutting-edge video coverage of their executives, products, events and major moments.
Why it matters: The firm is specifically built as a complement to traditional journalism, not a competitor, said ATM founder and CEO Robert Wheeler, a veteran media marketer and communications executive.
🎥 How it works: ATM will produce videos of executives and industry influencers telling their stories in multiple video formats for a fee.
The videos, which are polished and professionally produced, are meant to help clients better communicate their key messages to the marketplace, Wheeler said.
Between the lines: ATM's model allows partners to buy individual video packages or more expansive packages that are yearlong strategic partnerships.
For a premium fee, clients can reserve category-exclusive deals with ATM for up to one year.
The big picture: The advertising and media industries aren't new to this sort of pay-to-play media venture.
Beet.TV, a video platform that serves a similar audience, has been producing videos for companies and executives since 2006.
