Netflix picks up worldwide streaming rights for Sesame Street

• Some older episodes will still be available on Max, however, through 2027.

Zoom in: The deal brings a new, reimagined 56th season of Sesame Street to Netflix subscribers worldwide, in addition to more than 90 hours of previous episodes, according to a statement from Sesame Workshop.

• The deal, which starts later this year at an unspecified date, will bring new episodes to Netflix, PBS and the PBS Kids app on the same day.

Catch up quick: Sesame Street has been a PBS staple for more than five decades. In 2016, the public broadcaster struck a deal to make the show available on Max, expanding its reach.

• Sesame Street has been credited with stretching the boundaries of children's programming, and occasionally stirring up controversy, per Axios' Ina Fried.
• The show was launched to help children learn basic reading, writing and arithmetic skills, but it has also expanded to help children make sense of society and social life by introducing characters from different races and backgrounds, as well as a character with autism.

The big picture: The deal is part of a broader effort by Netflix to invest in children's content as it looks to replace traditional TV packages for families.

• Netflix already holds the streaming rights to "Ms. Rachel" and "CoComelon," two of the most popular children's YouTube channels globally. It also has the rights to the hit U.K. kids TV sensation "Peppa Pig."
• In 2021 it made a rare content acquisition in its purchase of the Roald Dahl Story Company.