May 6, 2025 - Business

Tesla's Europe problem continued in April

Nathan Bomey

A Tesla Inc. dealership in Valencia, Spain — A Tesla center in Valencia, Spain. Photo: Michael Robinson Chavez/Bloomberg via Getty Images

Tesla's European sales crisis deepened in April.

Why it matters: European customers have been turning away from the brand after CEO Elon Musk became an outspoken ally of President Trump.

By the numbers: Tesla sales fell 81% year-over-year in Sweden, 74% in the Netherlands, 67% in Denmark and 62% in the U.K., according to industry association figures on April registrations compiled by Bloomberg.

They also fell 59% in France, 55% in Belgium, 46% in Germany and 36% in Spain.

Flashback: Musk acknowledged on Tesla's earnings call in April that the company was expecting to face "some unexpected bumps this year" and blamed the "blowback" on people who are "receiving fraudulent money or they're the recipients of waste largesse."

💭 Nathan's thought bubble: Tesla's brand image is deteriorating at the same time that Chinese EV rival BYD is becoming a serious global competitor for the company.

BYD outsold Tesla in Germany and the U.K. in April, according to EV news site Electrek.

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Tesla's Europe problem continued in April

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