Axios Events: F1 sprints into Miami
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Axios dropped the flag on Formula One weekend in Miami on Thursday night with an event featuring Dan Towriss, CEO of TWG Motorsports — manager of GM's historic Cadillac F1 team, which is joining the F1's global grid next year as the 11th team.
Why it matters: Darren Cox, founder of The Race Media, told me F1's Cadillac expansion would have been "unthinkable" just a few years ago.
What he's saying: "To have an overtly American brand launching in Miami is massive for the sport," said Cox, who joined Axios' Sara Fischer in co-hosting the event, "Miami Grand Prix: Fueling the City's Global Spotlight."
- "F1 is growing exponentially," Cox added. "Not just fans — big brands are committing."
The big picture: Accelerated by Netflix's "Drive to Survive," F1 — with races in Miami, Austin and Las Vegas — is finally cracking the U.S. market after decades of effort.
- "With a devoted stateside following and a genuine cultural toehold, the sport has gone far beyond simply cracking a U.S. market that former F1 boss Bernie Ecclestone had all but given up on," The Wall Street Journal reports. "In 2025, Formula One has put America squarely at the center of its business."
Go deeper... Formula 1 is back, Miami. What to know about the Miami Grand Prix
