Botanical stardom: Instagram loves these gardens
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New York Botanical Garden's Orchid Show. Photo: Manoli Figetakis/Getty Images
The most popular U.S. botanical garden accounts on Instagram are in New York City, Philadelphia and Denver, according to data from Sprout Social.
What they're saying: "Eye-catching visuals draw users in, while educational videos and resources keep them coming back," Layla Revis, VP of social, content and brand marketing at Sprout Social, tells Axios.
Here's a closer look into the social media metrics of America's top 15 botanical gardens.
- Followers: 333K
- Earth Month 2025 content: This Bronx garden shared a carousel with tips on how to get involved with protecting the planet.
- Followers: 328K
- Most engaged-with post overall: This tree photo garnered an 11% engagement rate.
- Followers: 175K
- Most engaged-with post overall: This reel explaining why archivists wear gloves when handling old books received a 266.25% engagement rate.
- Followers: 173K
- Most engaged-with post overall: This video announcing that crocuses bloomed generated a 544.09% engagement rate.
- Followers: 170K
- Most engaged-with post overall: This post sharing that the rare African Corpse Flower bloomed garnered a 26.81% engagement rate.
6. Dallas Arboretum and Botanical Garden
- Followers: 156K
- Most engaged-with post overall: This winter wonderland picture collected a 9.26% engagement rate.
- Followers: 131K
- Most engaged-with post overall: This reel celebrating World Tourism Day with the "Light Bloom" exhibit generated a 63.25% engagement rate.
- Followers: 127K
- Most engaged-with post overall: This announcement for the return of #Lightscape with new installations garnered a 7.84% engagement rate.
- Followers: 117K
- Most engaged-with post overall: This collab post with the Chicago Botanic Garden educating followers on manual pollination for the Octavia flower gained a 7.98% engagement rate.
10. Fairchild Tropical Botanic Garden
- Followers: 100K
- Most engaged-with post overall: This video highlighting the Myrmecophila hybrid, known as "tropical beauty in bloom," received a 32.68% engagement rate.
- Followers: 73.8K
- Most engaged-with post overall: This reel showing the bloom of the corpse flower on Halloween night generated a 435% engagement rate.
12. San Francisco Botanical Garden
- Followers: 65.6K
- Most engaged-with post overall: This carousel sharing the season's first bloom of the Magnolia campbellii collected a 22.15% engagement rate.
13. Coastal Maine Botanical Gardens
- Followers: 63.5K
- Most engaged-with post overall: This post announcing the season's opening date garnered an 18.24% engagement rate.
14. Lewis Ginter Botanical Garden
- Followers: 59.3K
- Most engaged-with post overall: This colorful picture to commemorate the preview weekend of the GardenFest of Lights for members received a 7.17% engagement rate.
- Followers: 33.6K
- Most engaged-with post overall: A sweepstakes for a staycation in Fort Worth's Cultural District generated a 16.79% engagement rate.
