Apr 11, 2025 - Politics & Policy
Summer of sequels
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Movie studios are counting on familiar franchises to deliver a blockbuster summer.
- The film industry typically generates 40% of its annual revenue during the summer, Reuters reports, making it a critical window as ticket sales overall keep declining.
🎥 What we're watching: "Mission: Impossible — The Final Reckoning" is arguably the biggest event on the summer calendar. It'll be Tom Cruise's eighth — and potentially last — "Mission Impossible" film.
- A "Jurassic Park" sequel, two new Marvel movies and a new Superman round out the slate of action movies that studios previewed last week at CinemaCon.
- Family movies are also leaning heavily on existing intellectual property, including the Smurfs and SpongeBob SquarePants.
🎬 There's one original story in the summer blockbuster mix — "F1," starring Brad Pitt.
- "We believe this is going to be the cinematic event of the summer," producer Jerry Bruckheimer said at CinemaCon.
