Super Bowl LIX sports betting expected to exceed $1.3 billion
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The matchup between the Philadelphia Eagles and the Kansas City Chiefs could break records in legal betting in the U.S.
The big picture: The American Gaming Association estimates Americans will wager $1.39 billion on the Super Bowl.
- This is a 11.2% increase from the projection made by research firm Eilers & Krejcik Gaming for last year's Super Bowl.
What they're saying: "This figure underscores the positive impact of the legal market — from protecting consumers to generating tax revenue that benefits communities across the country — while enhancing the game experience for all," Bill Miller, president and CEO of the association, said in a statement Tuesday.
By the numbers: Three-quarters of Americans support legal betting in their home states and 90% view it as an acceptable form of entertainment, according to the AGA's 2024 American Attitudes Survey.
Flashback: In 2023, the last time these teams played each other in the Super Bowl, Pennsylvania locals waged $84.3 million on the game, according to Legal Sports Report.
State of play: Sports betting is legal in Louisiana where the Super Bowl will be played.
- Sports betting is legal but not yet operational in Missouri where the Chiefs play.
