Kendrick Lamar songs spike on streaming ahead of Super Bowl halftime show
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Kendrick Lamar streams are up ahead of Super Bowl LIX.
The big picture: When the NFL announced Kendrick Lamar as the Super Bowl halftime performer, his music's streams shot up 435% in the hour after the announcement.
- Spotify users are streaming "Not Like Us" and "luther" the most.
Flashback: Lamar and SZA announced a stadium tour in December shortly after his surprise drop of "GNX," his fifth album to debut at No. 1.
- SZA will make a guest appearance during the halftime show..
What we're hearing: Fans want to see Taylor Swift with Lamar on the field, not just in the stands. In 2015, the two collaborated on a remix of Swift's "Bad Blood."
ðŸ’Analis' thought bubble: Lamar should bring out New Orleans native Lil Wayne to appease local fans or at least showcase Louisiana-based artists, like he did in his latest album "GNX" with Los Angeles artists.
