Feb 1, 2025 - Business
Barnes & Noble to add 60 new stores as bookstore revival picks up speed
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Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, part of a surprising revival for brick-and-mortar bookshops.
Why it matters: Some of the new stores are in prime locations. The new D.C. flagship sits like a statement in some of Georgetown's most sought-after retail space.
The big picture: One factor driving the boom is BookTok, the thriving community of book lovers sharing recommendations on TikTok.
- The latest BookTok sensation, fantasy romance novel "Onyx Storm," is now the fastest-selling adult novel in 20 years, the N.Y. Times reports (gift link).
