Axios Finish Line — Jeff Zients on leading: Face into it

Why it matters: Zients, 58, had a lucrative run as a CEO and chairman (The Advisory Board and Corporate Executive Board) and entrepreneur — including co-founding Call Your Mother, the D.C.-area bagel chain.

• He has stayed upbeat despite running a White House that is in the dumps and ending on a very downbeat note.

President Obama brought Zients into government as deputy budget director and the nation's first chief performance officer — before making him top economic adviser.

• Under President Biden, Zients had the high-stakes, thankless role of COVID response coordinator, helping lead the U.S. back. He took a nine-month break before returning as Biden's second chief of staff.

Over bagels from Call Your Mother in his West Wing corner office (with no computer — just cellphones), he wanted to share leadership lessons learned:

1. Discuss. Zients is allergic to tackling tough topics over text or email. "They obfuscate precision," he says. So he's known for one-word responses to emails. His favorite: "Discuss." That means to get around a table and dig in. "The hardest decisions require face-to-face conversations, not texts or emails that can blur the precision and debate required to solve the toughest problems," Zients told us.
2. The 7-minute meeting. That isn't literal — it's how colleagues playfully channel his approach. This is the art of how you "Discuss": His meetings tend to be quick, direct — 15 or 30 minutes. They're often preceded by tightly written memos — upper limit: three pages — so thinking is sharpened before shared. "Short memos in advance of meetings are key to efficient discussion and decision-making," he told us. "Shorter is harder than longer, as it forces rigorous analysis and requires precision." He's not a fan of "graphics for the sake of graphics."
3. Don't "admire the problem." Too many people too often stare at the complexity of an issue instead of solving the damn thing. In government, you don't always choose your problem. You did pick the solution. So get to it.
4. Dive into it. This is his go-to solution when a dirty-diaper issue lands on his desk. So many government leaders want to run away, often in fear. "When something is troubling you, don't fret it or deny it," Zients says. "Dive into it — it only gets better."
5. Execute, execute, execute. He says it so often it's stamped on a helmet, a gift from a staffer, that sits on the fireplace mantel in his White House office. Executing in government is a tremendous grind, so he delights in the nuts and bolts of managing. Zients pointed to Obamacare as a great example. Obama's crowning achievement almost died during the execution phase after the website powering it crashed. Zients led the team that fixed it.
6. Face into it. "You need the reps" to master crappy or tough situations, Zients says. His days are full of them. But the more you face them and solve them, the calmer and wiser you grow. He calls it "facing into the problem."
7. Build the team. "In the federal government, we don't spend enough time on recruiting, coaching and giving feedback," Zients says. "When you build and invest in a team of smart, diverse, and low-ego people who are in it for the right reasons and have each other's backs, you can weather any crisis and capture any opportunity."
8. Keep it sunny. "Leaders should always be optimistic," he says. "I'm not talking about blind optimism, but optimism coupled with a credible plan to get things done or solve the problem."

The bottom line: Zients says working in business first made him a better government leader because of the private sector's focus on the importance of teams — "from recruiting to coaching and focus on execution/getting stuff done."

• Little of that comes naturally in government. "There are pockets," Zients told us, "but not enough focus."

Axios' Hans Nichols contributed reporting.