Dec 14, 2024 - Politics & Policy
America's hottest toy
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56-year-old Hot Wheels are the best-selling toys in the world.
- Why it matters: That's in part because both kids and adults — some of whom have 1,000-strong collections of the cars — are driving the sales, The Washington Post reports (gift link).
Adult collectors drive about a third of the revenue, Roberto Stanichi, who oversees Hot Wheels at Mattel, tells the Post.
- Mattel makes around 709 million cars every year. Last year, gross sales jumped 14%, to $1.43 billion.
📉 Zoom in: The cars, which start at $1.25, have actually bucked inflation and gotten cheaper.
- In 1968, they cost 69 to 89 cents — around $6 to $8 today.
