Trump taps Karoline Leavitt for White House press secretary

Zoom in: Leavitt, 27, was previously assistant press secretary during Trump's first White House term.

• She ran for Congress in New Hampshire in 2022 but lost to a Democratic incumbent.

What he's saying: In announcing his pick Friday, Trump called Leavitt smart and tough, and said she "has proven to be a highly effective communicator."

• He added, "I have the utmost confidence she will excel at the podium, and help deliver our message to the American People as we, Make America Great Again."

Zoom out: A new Trump administration is expected to challenge traditions in the famous James Brady Press Briefing Room, Axios' Sara Fischer and Sophia Cai report.

• The president-elect made denigrating legacy media a staple of his campaign, frequently singling out "the fake news" or specific outlets at his rallies.
• A press briefing shakeup would reflect his gravitation toward friendly podcasters, YouTubers and social media influencers.
• While the White House Correspondents' Association has control over seating during the daily briefings, the White House determines press credentials.

Go deeper: Trump administration 2.0: Tracking his Cabinet, White House picks

Editor's note: This story has been updated with the latest details.