Exclusive: DNC targets rural voters in North Carolina and Georgia in new media campaign

• A CNN poll conducted by SSRS earlier this week found Trump and Harris effectively tied in both Georgia and North Carolina.
• In both states, Harris holds an advantage among voters who say they live in an urban area, while Trump has a similar edge among voters in rural areas, per CNN.

Driving the news: The latest "I Will Vote" campaign, launching on Saturday, will run in 15 rural counties in the two key battlegrounds, including in counties in the historic "Black Belt."

• The campaign includes a radio ad, narrated by DNC Chair Jaime Harrison, and a billboard campaign that highlights Harris' plan for rural America.
• Harrison, who is from South Carolina narrates the radio ad. "I grew up in a small rural town, so I know that our rural communities deserve investment," he says in the 30-second ad.
• "Democrats are investing in rural America – fighting for lower costs and affordable health care while supporting rural hospitals."

Zoom in: The DNC's 'I Will Vote' campaign seeks to give voters up-to-date information on polling locations. Recent ad buys as part of the campaign have been directed towards Native American and LGBTQ voters.

• The billboard, which says, "Democrats are delivering for rural America," directs voters to IWillVote.com.

What to watch: Both campaigns have events scheduled in Georgia and North Carolina over the final days of the campaign.

Go deeper: Scoop: Harris courts rural Trump voters in Pennsylvania