View of the Las Vegas Sphere featuring an ad for VP Harris from a Venetian hotel room. Photo: Hope King/Axios
I didn't spend $120 to see "Postcard From Earth" last night inside the giant Sphere as a friend suggested.
But I did watch ads for Vice President Harris' campaign projected on 580,000 square feet of LEDs on its exosphere.
Between the lines: The spots coincide with Harris' visit to Las Vegas tomorrow and are another example of this year's creative campaign media strategies.
They also come as financial industry professionals — a key group of voters — descended upon the city for the annual Money20/20 conference.
💠My thought bubble: My impression of the Sphere turned from eyesore to fascination as a variety of animations — from Halloween-themed spooky eyeballs to a Dodgers logo baseball — made for a fun light show.
