Oct 28, 2024 - Technology

Apple set to deliver Macs, earnings and more AI

Ina Fried

Illustration of four different colored apples on different backgrounds — Illustration: Sarah Grillo/Axios

Apple is slated to have a very busy week introducing new Macs, reporting earnings and expanding testing of Apple Intelligence features.

State of play: The company opted to forego a second in-person event after the announcement of new iPhones last month, instead dribbling out news of devices capable of running AI experiences.

Driving the news: Top marketing executive Greg Joswiak posted on X last week that Apple would have "an exciting week of announcements."

Expect new M4-powered iMacs, MacBook Pro laptops and Mac mini desktops, per Bloomberg's Mark Gurman.
The company also reports earnings on Halloween, giving the first official indication of demand for the latest iPhones.
Last week Apple delivered a developer beta of iOS 18.2, the first version of the iPhone operating system with support for the second wave of Apple Intelligence features, including Genmoji, ChatGPT integration and Image Playground, which creates cartoonish pictures based on text prompts.

Go deeper: Apple Intelligence: Promising, but still has a lot to learn

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Apple set to deliver Macs, earnings and more AI

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