DKC sells majority stake to Acceleration Community of Companies

Zoom in: Founded in 1991, DKC has client roster of well-known brands including Delta Airlines, BMW, Airbnb, TikTok and the NBA.

• The firm has 200 employees with offices in New York, Los Angeles and San Francisco and staffers in Miami, Washington, Denver and London.
• ACC is majority owned by Los Angeles-based private equity firm Solace Capital. New York-based growth equity firm Verance Capital recently invested as part of this deal.
• Terms of the acquisition and investments were not disclosed.

Zoom out: This deal is ACC's sixth acquisition. Previous buys include marketing communications firm Trailblaze, influencer marketing agency Pixly and experiential marketing firm MKG.

• ACC CEO and founder Michael Nyman says his company's goal is to make the specialized agencies within the ACC umbrella available to clients to support their specific needs.
• DKC's offerings as a strategic communications firm complement the other agencies within ACC's portfolio, Nyman says.

The big picture: PR clients are increasingly looking for communications guidance that can provide more services and reach a broader audience. That demand requires more cash, talent and resources for the PR shops.

• To address the demand, communications firms are either consolidating or seeking private equity capital.

What's next: With the support of ACC, DKC is hinting towards expanding its sports practice.

• "There is not just a growth opportunity in sports, there is a opportunity to create a full-stack advisory capability," DKC CEO Sean Cassidy says.

More on Axios: Private equity interest in communications firms is growing

• WPP to merge BCW and Hill & Knowlton to create comms giant
• WPP sells majority stake in communications firm FGS to KKR
• Why public relations firms are venturing into sports