Exclusive: Harris campaign launches first post-debate ad highlighting "different visions"

• Most Americans are unsatisfied with the way the country is heading. The candidates are each betting that their vision and message to get the country back on track is more appealing to voters.

Driving the news: The ad, called "Leadership," features Harris saying during the debate that "there are two very different visions for the country, one that is focused on the future, one that is focused on the past."

• Trump is then featured saying, "We're a failing nation. A nation that is dying. we're a nation that's in serious decline."

The ad then goes back to Harris, who says, "What I do offer is a new generation of leadership for our country. One who brings a sense of optimism about what we can do."

• "We all have so much more in common than what separates us. And we can chart a new way forward."

The big picture: The contrast featured in the ad is a theme reverberated through the campaign since Harris entered the race in historic fashion.

• Trump has painted a darker vision for the country as he seeks to tap into voters' dissatisfaction with the country.

State of play: The TV and digital ad is part of the Harris campaign's $370 million ad buy from Labor Day through Election Day.

• Presidential ad spending has exploded in the weeks since Harris entered the race, with spending on pace to break total spending during the 2020 cycle, per the tracking firm AdImpact.

Go deeper: Trump takes the bait: Takeaways from Harris' big night