Exclusive: Dow Jones creates new Leadership Institute led by Alan Murray
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Dow Jones on Tuesday will announce the formation of a new commercial venture called the Dow Jones Leadership Institute, which will provide C-suite executives with services to help navigate today's ever-changing business climate, including executive education and coaching, real-time data and analysis, and peer-to-peer information.
The new unit will be led by Alan Murray, a long-time veteran of the Wall Street Journal who most recently served as CEO of Fortune Media.
- At Fortune, Murray authored a newsletter, CEO Daily, that catered to top executives. He oversaw Fortune's live conference expansion across new topics such as AI, health and new business leaders.
The big picture: Under CEO Almar Latour's leadership for the past four years, Dow Jones has doubled its digital news subscription footprint. Latour hopes to build on that success by developing a stronger network among its readers in executive leadership roles.
- "Networks are built over time and with the right level of expertise and care. So that's how we're going to go about this. And I don't think there's anyone better than Alan to lead that," Latour told Axios.
Zoom in: Murray, whose title is president of Dow Jones Leadership Institute, will launch the new venture in 2025 and will report to Latour.
- Effectively immediately, he will take over Dow Jones' existing leadership services, which include the Wall Street Journal's suite of professional membership councils for chief executive officers, chief compliance officers, chief financial officers, chief marketing officers, etc.
- Murray will oversee the growth of the Institute across new C-suite verticals and products that help members navigate current and future business challenges, like the rise of AI.
- Other C-suite verticals that could make sense for this type of expansion are services that cater to other business leaders, such as chief human resource officers or chief technology officers.
- "The ultimate measure of success will be that executives will see this as part of their way of doing business and staying engaged with us as they navigate the business world," Latour said.
Zoom out: The Institute is part of Dow Jones' mandate to become the go-to destination for business leaders and decision-makers, beyond high-quality news subscriptions to its outlets, such as the Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily and Financial News.
- Dow Jones already offers information and professional services for executives across various business verticals, including energy and sustainability and risk and compliance. It aims to replicate the success of those products for C-suite leaders.
The bottom line: "This is fully in line with the strategy that we set in motion a few years ago and that we're concentrating on across the board at Dow Jones," Latour said. "We are here to help business professionals make decisions. And we serve them with expertise and in-depth analysis and high-quality networks."
Go deeper: Dow Jones doubles digital subscriptions in four years
