A QR code on an Oklahoma State helmet on Thursday at Boone Pickens Stadium in Stillwater, Okla. Photo: Bruce Waterfield/OSU Athletics via AP
The NCAA blocked Oklahoma State from placing QR codes on its players' helmets — a move that would have allowed fans to link to a team fund and donate to the program's name, image and likeness (NIL) money pool, AP reports.
Why it matters: It's a vivid new sign of ways schools are pushing boundaries in the NIL era.
Coach Mike Gundy had called the QR codes "a revolutionary step forward to help keep Oklahoma State football ahead of the game."
The QR codes are 1½-inch decals featuring each player's name and number. They weren't expected to be visible from the stands. But they'd be noticeable on close shots during broadcasts, and postgame photos posted to social media.
Week 1: Longhorns' Arch Manning throws first career TD pass.
🎬 Watch the trailer for "The Money Game," a docuseries about LSU athletic stars, premiering Sept. 10 on Prime Video (debut series for Axios Entertainment and Campfire Studios)