September 2000 Burning Man festival in the Black Rock Desert near Gerlach, Nevada. Photo: David McNew/Newsmakers
Tens of thousands of people will watch a giant wooden figure burn to ash in the middle of a Nevada desert tomorrow.
Zoom in: Billionaires, investors and tech tycoons are typically among those gathered for the annual tradition that symbolizes self-reinvention, as Burning Man — an arts and musical festival celebrating self-expression — draws to a close this weekend.
Over the years, the "you kind of have to be there yourself to understand" gathering has attracted Elon Musk, Mark Zuckerberg, Jeff Bezos and Ray Dalio among others.
What they're saying: "Curiouser & Curiouser," taken from Alice in Lewis Carroll's "Alice in Wonderland" is this year's theme — but really, it could be the theme any year.
Hope's thought bubble: It's always fun to see serious people let (very) loose.
