Aug 28, 2024 - Politics & Policy

Harris campaign launches ad blitz tying Trump to Project 2025

Erin Doherty

Republican presidential nominee, former U.S. President Donald Trump takes the stage during a campaign rally at Desert Diamond Arena on August 23, 2024 in Glendale, Arizona. — Former President Trump takes the stage during a campaign rally at Desert Diamond Arena on Aug. 23 in Glendale, Ariz. Photo: Rebecca Noble/Getty Images

The Harris campaign is launching an ad blitz tying former President Trump to Project 2025, the conservative vision to radically expand the power of the government.

Why it matters: It's the latest sign that Harris, like President Biden before her, is trying to aggressively link Trump to the conservative plan for governing as she seeks to paint the former president as a threat.

While Democrats aggressively seize on the platform, Trump has tried to distance himself from it. Project 2025 is not an official campaign platform but was created by several of his top allies.

Driving the news: The first ad of the blitz, called "Control," features a narrator saying, "Donald Trump's back. And he's out for control." It also includes footage of Trump saying that he would have every right to go after" his political opponents.

The first ad will run in TV and digital across battleground states and the Palm-Beach-Fort Pierce, Florida market, the Harris campaign announced Wednesday.
The paid media campaign is part of an ad push ahead of the presidential debate between Harris and Trump scheduled for Sept. 10.

What they're saying: "Donald Trump's Project 2025 agenda is a threat to every value that Americans hold dear," Harris-Walz Principal Deputy Campaign Manager Quentin Fulks said in the announcement.

"There are no limits to the extreme steps Donald Trump will take if he wins," Fulks added.

Go deeper: Exclusive: DNC launches billboards connecting Trump to Project 2025

Add Axios on Google

Harris campaign launches ad blitz tying Trump to Project 2025

What to read next