A copy of Hemispheres magazine on a trip in 2022. Photo: Hope King/Axios
I'll have one less thing to look forward to on my United flights.
The airline will soon cease publication of its in-flight magazine Hemispheres.
Zoom out: The decision, reported by Modern Retail, ends a 32-year product that's won hundreds of writing awards.
United told Modern Retail that the digital version of Hemispheres can reach a bigger audience and "offer more personalized content."
Between the lines: There's a digital ad play here.
Like Walmart, Marriott and Macy's, United has launched a media network — the first of any airline. Dubbed Kinective Media, the platform will enable United to sell targeted ads through its app and seatback screens.
