Pro-Trump spot goes "zen"

MAGA Inc., the main super PAC backing former President Trump, will roll out a new series of digital spots inspired by YouTube TV's "enjoy the Zen" ad breaks.

• Why it matters: The ads — which will run in swing states until Election Day — target counties and metro areas that Trump lost ground in between 2016 and 2020.

Alex Pfeiffer, communications director for MAGA Inc., tells Axios the Democratic Party "is unraveling, chaos is consuming our nation, and war continues to ravage the globe. It doesn't have to be like this."

🎞️ Zoom in: In one spot, a Border Patrol vehicle drives slowly next to a segment of border wall.

• In another, a U.S. Navy destroyer is shown with the tagline: "A return to peace through strength. Vote Trump."