The Dome at the Cosm venue in Los Angeles. Photo: Courtesy of Cosm
Immersive entertainment company Cosm is expanding after recently opening up shop in Los Angeles.
Driving the news: A Dallas location is set to open in early fall, the company says, with more on the way.
Zoom in: Cosm's venues, similar to The Sphere in Las Vegas, feature everything from soccer matches to Cirque du Soleil on an 87-foot diameter 12K+ LED dome.
They also showcase live sports, music, theater and immersive art.
And they include a dining room ("The Hall") with wall-to-wall LED displays, plus a sizable rooftop terrace ("The Deck").
Zoom out: Cosm's tech is already in use at planetariums and science museums in Arizona, Fort Worth and Shanghai.
What they're saying: "We are competing for people's time," Cosm CEO and president Jeb Terry tells Axios.
"We have so many different types of content, it's not just one size fits all. We're trying to make sure fans get value for their time when they're here."
Dome ticket prices will vary depending on the event, inventory and seat level.
Cosm offers low-cost passes for visitors who only want to visit The Hall or The Deck, or for standing-room-only dome access.
💬 Max's thought bubble: I never thought I needed to watch sports on a screen that stretches from the floor to the ceiling until I visited Cosm's Los Angeleslocation.
The display can be seen from all three levels of the venue.