Jun 22, 2024 - Business
Mapping new teams
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At least 20 teams are set to play their inaugural season in 2024, from expansion teams like National Women's Soccer League's Bay FC to a host of brand-new teams in the USL Super League, which kicks off its first season on August 17, according to an analysis from Axios' Ashley Mahoney and Simran Parwani.
Between the lines: Women's sports fans have higher engagement rates than men's sports fans, according to PricewaterhouseCoopers research.
- You're three times more likely to attend a women's game if you follow a female athlete, and you're nearly three times more likely to purchase apparel if you attend a game, Axios' Justin L. Mack reported, citing PwC.
Yes, but: Despite significant growth and investment, women's teams still face challenges — from teams folding to leagues struggling to find their footing.
