Robinhood has named seasoned financial communicator Andrea Williams head of corporate communications, the company tells Axios first.
Why it matters: Her hiring comes as Robinhood rethinks its external storytelling efforts.
CEO Vlad Tenev previously toldAxios' Hope King that he's been trying to be more visible in public — talking more to the press, being more proactive on social media and communicating with customers outside of product launches.
Context: Williams most recently led media relations at Goldman Sachs and previously managed global communications, brand and marketing at Oak Tree Capital, an alternative asset management firm.
In her new role, she will report to Robinhood's vice president of marketing and communication Michael Goodbody and will oversee all corporate and consumer communications for the financial services platform.
Of note, Williams is the fifth person to hold this title at Robinhood in four years.
The big picture: Robinhood recently reported record revenue due in large part to a surge in cryptocurrency trading.
