Tech companies focused on creators are cracking down on spammy aggregators in a bid to give those who create original content a better shot of breaking through.
Google took similar steps last month to reduce "low-quality, unoriginal content" in search results by 45%. Google began prioritizing original news in search results over aggregators in 2019.
TikTok has started to prioritize longer-form content that's harder to repost or rip off with smaller clips.
Why it matters: YouTube, Meta, Snap and others have all moved away from producing original content and are instead relying on creators to create compelling posts and videos.
Quality control of that content is becoming a bigger priority.
