Apr 27, 2024 - Business

1 fun thing: How fans differ by city

an illustration of a drinking glass with a dollar symbol shaped straw sticking out of it

Illustration: Tiffany Herring/Axios

Women's sports audiences vary dramatically based on geography, said Kim Stone, CEO of the NWSL's Washington Spirit.

Why it matters: Building women's sports franchises requires players, teams and leagues to tap into the unique cultures of each community.

Zoom in: To understand those differences, look no further than the most-sold game-day drinks at venues in the four markets where Stone has worked:

  • ๐ŸนMiami: Double-shot Bacardi Rum
  • ๐Ÿšฐ Washington DC: Water or Pepsi
  • ๐Ÿบ Long Island: Beer
  • ๐Ÿท San Fransisco: Wine

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