Apr 16, 2024 - Business
Charted: The Beyoncé effect
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Queen Bey's country turn is Levi Strauss' good fortune.
Catch up quick: Beyoncé recently delivered a smash hit country album featuring the song "Levii's Jeans" with rapper Post Malone and the lyric "denim on denim on denim on denim."
State of play: "And at the same time, she posted an image on Instagram of her wearing a pair of jeans with denim shirt and a denim bag," CNN notes.
- "All of which has apparently sent fans flocking to Levi's" for denim since the album dropped on March 29.
👖Though Levi's hasn't shared data on how the "Act II: Cowboy Carter" album might be affecting sales, foot traffic to Levi's stores jumped 20% during the week of Easter Sunday, compared with the previous year, per CNN.
- Levi's has leaned into it, even temporarily changing its name on Instagram to "Levii's" with two i's.
