Apr 11, 2024 - Economy
Charted: Staring at the sun
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The sun stole eyeballs Monday.
- New data shows just how much less attention people gave to their phones during the solar eclipse's path of totality.
Between the lines: Advertising click-through rates dropped 14% on the day and a little more in regions that experienced full totality, according to data from intelligence platform Tracer shared first with Axios.
Context: Christmas last year, Dec. 20–25, saw a drop of 20% in CTR.
- The Fourth of July saw the same 14% drop as the eclipse.
