Mar 26, 2024 - Politics & Policy

"We must make America pray again": Trump now selling Bibles

Up-close image of former President Trump

Former President Trump appears in New York City on March 25. Photo: Charly Triballeau/AFP via Getty Images

Former President Trump is now selling Bibles for $59.99.

The big picture: The presumptive GOP nominee is encouraging supporters to buy the "God Bless the USA Bible," which draws inspiration from country singer Lee Greenwood's patriotic anthem, "God Bless the USA."

  • licensed Trump's image from CIC Ventures LLC — the same company that owns the trademark to "The Never Surrender High-Top Sneaker" debuted in February.

What he's saying: "We must make America pray again," Trump said in a video posted to his Truth Social account Tuesday encouraging supporters to make the purchase.

  • The former president said "religion and Christianity are the biggest things missing from this country."
  • "I truly believe that we need to bring them back, and we have to bring them back fast. I think it's one of the biggest problems we have," he added.

Trump, who said he has "many" Bibles and called it his "favorite book," pushed for bringing "Christianity back into our lives and back into what will be again a great nation."

Zoom in: None of the money garnered from the Bible will go toward Trump's presidential campaign, the website states.

  • " is not political and has nothing to do with any political campaign" and "is not owned, managed or controlled by Donald J. Trump, The Trump Organization, CIC Ventures LLC or any of their respective principals or affiliates," per the website.
  • " uses Donald J. Trump's name, likeness and image under paid license from CIC Ventures LLC," the website notes.

Zoom out: The sale is nothing new for the former president, whose $399 high-top sneaker sold out hours after its February launch.

  • Trump also released two low-top sneakers and a $99 bottle of "Victory47" perfume and cologne.

Go deeper: Trump's high-top sneakers sell out hours after launch

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