Mar 7, 2024 - Economy

Rivian's reveal

Three SUVs sit in a mountain landscape.

The Rivian R2, R3 and R3X. Photo: Courtesy of Rivian

Rivian is introducing not one but three smaller, more affordable electric vehicles, Axios' Joann Muller writes.

Between the lines: Thursday's reveal of the midsized R2 SUV had been widely anticipated as a sequel to Rivian's initial flagship electric models, the R1T pickup and R1S SUV.

  • The surprise unveiling of two additional models — the R3 and R3X crossover utilities — was reminiscent of a Steve Jobs' "one more thing" product introduction at Apple.

Yes, but: The company is also pausing construction of a planned Georgia factory, potentially complicating the rollout.

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This story was an excerpt from Axios Closer, a recap on the day's biggest business stories.

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