Mar 7, 2024 - Technology

Scoop: New book to reveal "what really happened when Musk showed up" at Twitter

"Character Limit" cover

Cover: Penguin Press

Kate Conger and Ryan Mac, tech reporters for the New York Times, will be out Sept. 17 with "Character Limit," about the massive political, social and financial fallout from Elon Musk's takeover of Twitter.

Why it matters: The $44 billion purchase by one of the world's richest men captivated media and tech as he shook the company with layoffs and stunning changes to the platform.

The book is billed as the "definitive account of what really happened when Musk showed up, spoiling for a brawl and intent on revolution, with his merciless, sycophantic cadre of lawyers, investors, and bankers."

  • Conger and Mac "follow the inner workings of the company as Musk lays siege to it, first from the outside ... and then finally from within as a contentious and mercurial leader," Penguin Press says in the announcement.

Musk has remade Twitter — since rebranded to X — in his image as he's flirted with right-wing politics and personalities.

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